If you don’t talk to your prospects and suspects on a regular basis, how do you expect them to know to call You instead of your competitor when they need our services. Sending out letters via email or snail mail is key to maintaining regular contact with your clients and prospects.
Bookstore companies can go about this process two ways. First, the bookstore company can license the right to print the books at its own facilities. The book will be the exact same book that the publisher would have printed: same ISBN, same cover, same everything. The bookstore is not the publisher-only the printer. This may be costly at first, but it will allow the bookstore to sell books efficiently without having to put in a buy order to the publisher or deal with “middle-man” costs and inefficiencies. The major costs will be incurred by the purchase and set-up of the printing technologies, as well as personnel to operate and manage the process.
Why 5 calls? Because it’s easily obtainable. 5 calls a day over the course of a year works out to over 1000 personal contacts a year. Most salespeople who fail, fail because they never actually get to work at all.
Do you like driving those long country roads at night with nothing to light your way but the headlamps on your car? Like all things in life each forward motion comes with limited vision of what is to come. We can only see a few meters into the distance when we drive on an unlit road but even that small amount of vision allows us to travel many hundreds of miles if we wish to.